How do I protect my business intellectual property (IP)?

Your Intellectual Property (IP) is often your most valuable asset.

1. Trademarks (Brand)

To protect your business name, logo, or slogan, you must register it as a Trademark with IP Australia.

• Myth: “Registering a business name protects me.” False. A business name/ASIC registration gives you NO proprietary rights. Only a trademark gives you the exclusive right to use the brand.¹

2. Copyright (Content)

Copyright protects original expression (e.g., software code, website text, manuals).

• Automatic: In Australia, copyright is automatic upon creation. You don’t need to register it.
• Ownership: Ensure your employment contracts state that the company owns all code/content created by employees.

3. Confidential Information (Secrets)

Customer lists, pricing strategies, and algorithms are often protected as “Trade Secrets.”

• NDA: Use Non-Disclosure Agreements (NDAs) before sharing secrets with partners.

Related Topics

• Software Agreements
• Commercial Law
• Technology Practice Area

IP Audit

Bell & Senior can audit your IP portfolio to ensure you actually own what you think you own.

Protect your assets. Contact us for an IP review. Call (07) 5532 8777.